Graphic Design, Marketing Strategy and User Interface.
The goal is to develop a utility platform for millennials who are not yet aware of the brand.
Camay was a popular bar soap from 1929 that stopped advertising in the 80’s. And is still being sold.
And now, Camay Time Machine can offer millennials a mobile platform with vintage taxi rides to curated old spots for a glamorous back in time.
The prototype/concept platform is integrated with Uber app and provides a 'Places Suggestion' functionality.
When dragged, the pink circle leads to Camay platform:
Wireframes. Concept change from Uber to Camay: Where to? > When to?
When a place is tapped a descriptive pop-up shows, with social media buttons to share with the user friends and a "Go Now" button to request an Uber car:
People will get a vintage Uber/car ride style
(reference from 50's Camay commercial: https://www.youtube.com/watch?v=_Rnu72NRWjU).
Also, the radio will play news and music from the age they are "travelling" to, and at the end of the trip, they will receive a special edition of Camay soap bar.
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Below there are pictures about how my Creative Process started: sketching, researching and putting ideas and concepts on paper, and research about why the idea could work.
In this case, there are references from music, articles, Netflix series, online customer reviews and vintage commercials:
References of Camay's advertising images from the past:
The online reviews of Camay's audience from Walmart and Amazon:
Why millennials will love the new Camay's brand platform:
